Outbound-Marketing

What is Outbound Marketing?

Outbound marketing is a form of product advertising through direct mail. In outbound marketing, it is the company that triggers the purchase, not the customer.

Outbound marketing differs from inbound marketing in that the company offers the product for purchase immediately, sometimes even without waiting for the potential customer to develop a demand (as is often the case with cold selling). In inbound marketing, this demand is created through content.

The advertising information is displayed anywhere and anytime regardless of the potential customers' preferences. Outbound marketing also has a pejorative synonym for interruptive marketing - interruptive marketing, because advertising is often shown in unexpected interruptions during TV shows or radio broadcasts.