Shopify is a cloud-based CMS designed specifically for online stores with different subscription models. Since the development effort of the CMS and backend is eliminated, with Shopify you can publish an online store in no time and sell products directly. Digital agencies can also custom program the frontend of the Shopify online store and thus develop a unique product. SaaS systems like Shopify do not need to be maintained by the consumer, which is a great advantage. The disadvantage is that you cannot customize everything independently in the backend and have to rely on expensive plugins, for example.