Relaunch of the B2B online store for TITANIA® FABRIK GMBH

Case Study: TITANIA® Fabrik GmbH – Custom B2B Online Shop by emit.digital

In today’s digital world, there are numerous platforms available for building e-commerce solutions, such as Magento, Shopify, and Shopware. While these standard solutions are often powerful and versatile, specific requirements in the B2B sector can make a custom development solution a worthwhile choice. A tailored solution can mirror unique workflows, integrate complex ERP interfaces, and provide an optimal user experience. With this in mind, TITANIA® Fabrik GmbH, a well-known manufacturer, approached emit.digital GmbH to develop a sustainable and robust e-commerce solution.

Challenge

TITANIA® Fabrik GmbH required a B2B online shop that would communicate directly with their ERP system, STEPBASIC by STEPSOFT GmbH. The requirements were clear: to build a shop that synchronizes orders and customer data with the ERP system in real time, enabling B2B customers to complete orders as easily and efficiently as possible. The platform needed to be tailored to TITANIA®’s specific business processes, meeting their standards for security, scalability, and user-friendliness.

emit.digital’s Solution

To meet these demands, emit.digital developed a fully integrated B2B solution. From the initial idea to final implementation, the emit.digital team was responsible for the entire development process, ensuring that each step was precisely aligned with TITANIA®’s needs.

Key Development Steps:

1. Conceptualization and Prototyping: The process began with an intensive conceptual phase in which TITANIA®’s specific requirements were analyzed and translated into a concrete roadmap. emit.digital created an interactive prototype using Figma, laying the foundation for design and later implementation. This step enabled TITANIA® to give feedback early on, visualizing the final concept before actual development began.

2. Screen Design and UI/UX Optimization: A key aspect of the development was designing the user interface. In the B2B sector, user experience is critical, as the platform must be both functional and easy to use. The screen design established an appealing, clear interface aligned with B2B customer needs. Every element was designed for logical user flow and ease of use—regardless of the user’s technical background.

3. Frontend Development with React: emit.digital chose React for the frontend development—a leading technology for modern web applications. React allowed the team to create a performant and flexible user interface that loads quickly and adapts seamlessly to various devices. This technology also provided the foundation for a maintainable, future-proof application that can be easily scaled as needed.

4. Middleware and REST API for Real-Time Data: A crucial component of the project was developing a robust middleware that ensures seamless data exchange between the online shop and STEPSOFT’s ERP system. The REST API was programmed to synchronize customer data and orders in real-time. This direct interface ensures that all key information is instantly and seamlessly available, enabling TITANIA® to maintain complete oversight of order statuses and customer data at all times.

5. Final Implementation and Launch: After comprehensive testing and close coordination with TITANIA®, the online shop was successfully implemented. The result is a robust and user-friendly system that meets the requirements of a modern B2B online shop, adding real value for TITANIA® and their customers.

Results and Customer Benefits

With the new B2B online shop, TITANIA® was able to significantly optimize internal ordering processes and provide their B2B customers with a user-friendly platform tailored to their specific needs. The real-time ERP integration automatically synchronizes all relevant data, reducing administrative workload and minimizing data errors. The platform also offers an exceptional user experience, streamlining and accelerating the ordering process.

Summary of emit.digital’s Services

• Conceptualization and Figma Prototyping to visualize the project
• Screen Design and UI/UX Optimization for an intuitive user interface
• Frontend Development with React for a fast, modern frontend
• Middleware Development and REST API for real-time synchronization with the ERP system
• Project Management and Client Coordination throughout all project phases

The custom B2B online shop developed for TITANIA® demonstrates the effective collaboration between TITANIA® and emit.digital, showing how a tailored solution can meet a company’s specific needs. With this solution, TITANIA® has secured a reliable partner and a sustainable foundation to tackle the challenges of a digital future.