Shopify Website Relaunch for MITSUI CHEMICALS EUROPE

The Challenge
TAFNEX™ – an innovative brand of the Mitsui Chemicals Group specializing in high-performance thermoplastic composites (carbon fiber polypropylene) – required a modern, high-performing, and clearly structured website. The goal was to bring both its versatile product portfolio and the brand's technological innovative strength to life digitally for an international B2B audience.

The Solution
Together with Daniel Lanzrath, emit.digital crated a complete web relaunch that not only impresses visually but was also strategically rethought. The objective was to clearly structure complex material information, win over international clients, and strengthen the brand digitally. User-friendliness was the main focus: From an intuitive navigation structure and illustrative application examples to interactive elements – the new platform intuitively guides users through the world of lightweight high-tech materials.

The Design Process
Daniel Lanzrath developed a precise UX concept tailored exactly to the needs of demanding target audiences in the industrial, automotive, and sports sectors. With a modern, dynamic UI design, he created a visual language that impressively underscores the premium quality, lightness, and innovative power of TAFNEX™.

Technology & Implementation
emit.digital implemented the website to be high-performing and future-proof on a Shopify base. Using Shopify as a robust, scalable foundation, paired with an optimized responsive design and clear calls-to-action, ensures a strong user experience across all devices and optimally supports the brand's international growth.

The Result
A digital presence that builds international trust, communicates technical content with crystal clarity, and conveys the visionary values of TAFNEX™ both visually and functionally. The new website is more than just a visual upgrade – it is a powerful tool for global sales and B2B brand communication.Discover more at: www.tafnex.com