A website relaunch refers to the process of revamping or completely redesigning an existing website. This process may involve updating the website's content, design, functionality, and technology to improve its overall user experience, performance, and engagement.
A web relaunch can be done for a variety of reasons, including to keep up with changing technology and user preferences, to improve the website's ranking in search engines, to make it more mobile-friendly, or to better align the website with the company's brand and marketing goals.
The website relaunch process typically involves several steps, including planning, design, development, testing, and deployment. It may also involve collaboration with multiple stakeholders, including designers, developers, marketers, and business owners.
A successful website relaunch requires careful planning, attention to detail, and a focus on the needs and goals of the target audience. The end result should be a website that provides an improved user experience, is easier to navigate, and helps achieve the company's business objectives.