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SEPTEMBER 03, 2025

Shopify online store relaunch for Samenfritze

The Challenge
Samenfritze – a passionate provider of high-quality seeds and gardening supplies – required a modern, high-performing, and user-friendly online shop. The goal was to bring their extensive and diverse product range to life digitally for both hobby gardeners and professionals, while positioning the brand in a contemporary and approachable way.

The Solution
In collaboration with the lead agency froschgift, a complete e-commerce relaunch was developed that is not only visually fresh and inviting but also strategically designed to drive conversions. The aim was to clearly structure the vast product variety, inspire customers, and help the brand grow sustainably in the digital space. The focus was heavily on an intuitive shopping experience – from clear categorization right through to a seamless checkout process.

The Design Process
The agency froschgift was responsible for the initial corporate identity as well as a precise UI/UX concept. With a natural, vibrant design and user-centric navigation, they created a visual language that impressively underlines the quality of the products and a love for nature, perfectly tailored to the needs of the target audience.

Technology & Implementation
emit.digital built the online shop to be highly performant and future-proof on a Shopify foundation with a JTL integration. Leveraging Shopify as a robust, scalable base, combined with optimized responsive design and smart filtering features, ensures a flawless user experience across all devices and provides the Samenfritze team with simple, efficient store management.

The Result
A digital presence that builds trust, visually conveys the joy of gardening, and significantly boosts online sales. The new online store is not just a visual highlight—it is a powerful, high-conversion tool designed to drive the continued growth of Samenfritze.

Discover more at: www.samenfritze.de

emit digital ist eine Webagentur / Digitalagentur aus Düsseldorf. Wir konzipieren, gestalten und entwickeln Web- und Digitallösungen / Hybride und native APPs / Projekte für unsere Kunden aus aller Welt. Zu unseren Kunden zählen sowohl namhafte Werbeagenturen als auch Kunden aus dem B2B-Bereich, die unsere professionelle und qualitativ hochwertige Arbeitsweise sowie unsere ehrliche Beratung schätzen. Technologien, die wir für die Frontend-Entwicklung verwenden: react.js, angular, plain html und java script. Content Management Systeme für Online-Shops: shopify, magento und Wordpress WooCommerce. Content Management Systeme für WebseitenStoryblok CMS, Sanity CMS, HubSpot CMS, Strapi CMSCraft CMS, Contentful CMS, webflowWordPress CMS, Typo3 und easyCMS als Backend und Middleware für große Portale und individuelle / komplexe digitale Lösungen.

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